When making a video, selecting a video production company isn’t easy. This is why most clients opt to stay with a great one once they’ve discovered it. To try to find a wide variety of companies you can visit search engines such as Google, check Yellow Pages listings, or ask colleagues/agencies you know already. The accompanying 8 tips will help you to get the right company. The tips will stop you from making any pricey errors.
- Search For A Specialist
Different companies come in a multitude of diverse forms. In most cases they are specialists in a certain type of video or sector e.g Corporate Video production. Generally, the more experience a video production company has in your market, the less complicated it is for you to communicate your targets across to them. A professional company will be well-placed to produce a video for your target audience. In most cases, taking the time to look for a specialist company is time well spent.
- Obtain Samples & References
A track record counts for a lot. Companies with a great portfolio and client list are generally a safer bet. The more pleased clients a company has, the better. Insist that the production company shows you the latest 3-5 productions they’ve completed within the quoted budget, before calling those clients to see what they think of your video production company and their new video.
- Write A Production Brief
A production brief is just an outline of what you want in terms of a video; a list of guidelines for a video producer to work from. An extensive summary, about a page in length, is often more than enough to begin. Without this brief, companies will find it hard to provide you with an exact quote.
- Get A Clear Quote
Your company should always be ready to produce a detailed quote free of charge; it’s simple. You should make sure that everything is included in this quote and be aware of any extras in the small print.
- Verify The Production Team
If you like a particular video, request/insist that the company use the same creative and production team on your video as well. The expertise and experience of the production team will have a major impact on the creativity and production values of your video.
- Approve Re-Writes & Re-Edits
Depending on whether you have agreed otherwise, the right to re-edit the video and re-draft the script should be standard practice until it’s right. These are important opportunities to give feedback and enhance your video in the way you would like. The onus will be on you to give any vital feedback within the arranged time frame or you will delay the production of your video.
- Obtain Copyright Ownership
Your video’s copyright is very valuable and being the owner of it will allow you to avoid paying your company more money, as you can distribute it to the multitude of distribution channels yourself.
- Arrange A Deadline
If you want your video to be made on time, insist on a written guarantee stating the completion date, that includes penalties for unacceptable delays that weren’t your fault. Make sure that your contract guarantees that your project won’t get overlooked because of another project being undertaken by the video production company.